davidbqzt Well... the intent is for the product -- the software platform --, for the community too. By the way...
I think, and others as well that other products, perhaps, needs a brand for itself.
I read here about "Ester" or "Esther". That was the name the wife of... (http://forum.issabel.org/d/8-what-words-or-phrases-do-you-most-closely-associate-with-issabel-today/7)
From there, came the names "starpbx" or just "Esthar"...
Those are brainstormings, and the like.
The product for commercial purposes is being cooked.